How To Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop by Douglas Brown & Sharon Fullen

How To Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop by Douglas Brown & Sharon Fullen

Author:Douglas Brown & Sharon Fullen
Language: eng
Format: epub
Publisher: Atlantic Publishing Group, Inc.
Published: 2016-11-21T16:04:46+00:00


Band Together

Another practical way to share the cost of advertising is to create an association of complementary businesses to produce omnibus ads. You can gather together businesses in your neighborhood, mall or business center; create a network of other food businesses such as a gourmet cook shop, a produce market, a wine store and a fish market. The businesses can be close for walk-in campaigns or located around town with similar customer demographics.

•Share the cost of a half-page newspaper ad with other businesses in your strip mall or with other non-competitive food or home décor providers. Dividing the cost is frequently less expensive than purchasing your share separately.

• Create in-store promotions for each other. Think of creative ways to cross-market your ad partners’ products, and ask them to do the same for your store in their shops.

• Develop a punch card frequent-buyer program with an ad partner.

• Provide the refreshments or service for open houses and other special events happening at these partner stores. Create an attractive display and always have a sign that holds business cards.

• Hold a sidewalk sale with neighboring businesses. Provide food samples, plenty of seating, and discount coupons to encourage people to return to your retail store later.

Your local chamber of commerce and other business associations are great resources for connecting with and building your marketing network.



Download



Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.